The timed text keeps the viewer engaged and reinforces the content since it can be read and heard at the same time. An interactive transcript highlights words as they are spoken in time with the video. You can also make your video transcript interactive. Searchable transcripts are hugely useful for researchers, but they’re also beneficial for average users, too.
With a tool like a playlist search plugin, you can scan an entire video library for mentions of specific words and hop to the moment(s) in a video where that word is spoken. Transcripts make your videos searchable by search engines, but you can also implement onsite search capabilities. Here are two other transcript features that can improve the user experience: Playlist Search Transcripts also make it easier to search the video for keywords or topics. Once a viewer has access to your video transcript, there is great potential for a better user experience.Įveryone learns differently, so adding a transcript gives viewers another option for digesting your video’s content. Use your transcript to find prominent keywords mentioned in your video, then adjust your on-page video SEO elements to match the phrasing of the keyword.īoost your video SEO with captions and transcripts ➡️ Transcripts also help your SEO keyword strategy. A transcript makes your video more searchable across the web and within your website or archive. Since search engines can’t crawl video, transcripts provide valuable text that can be indexed and ranked. In fact, 6.26% of all unique visitors who came from search traffic landed on a transcript page. In less than a month, the pages with video transcripts climbed the ranks in Yahoo and Bing for a targeted keyword phrase, moving from no listing, up to 14th, then to 9th and 11th place, respectively.īy adding video transcription to their web pages, This American Life saw a significant increase in inbound traffic and user engagement. Providing a transcript is proven to boost your video search engine optimization (SEO).Ī 3-week SEO study by SafeNet compared the search rank for web pages with video transcripts.
Increase accessibility for users who are deaf or hard-of-hearing.Improve your search engine optimization.
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